<text response_time="2021/06/30 12:46:24 pm CET" respondent_ID="R19" respondent_descriptor="FMCG Manufacturer" language_policy="Yes"> 
<Q: Please elaborate on your language policy.> Bespoke to each brand/pack format/Countries sold 
<Q: What makes a good packaging label? What information should be prioritised?> Consumer safety/regulatory/disposal/brand 
<Q: Can you describe your approach, or the approach of your organisation, to supporting/point-of-sale information with regard to plastic packaging?> Follows same guidelines as standard packaging formats - always look to minimise when its appropriate to do so 
<Q: Are there any examples of labelling that you are especially proud of? If you aren't involved in design, please tell us about some packaging/labelling that you especially like, and why.> really like innocent drinks labelling - very transparent and clear 
<Q: What information would you wish to be included on packaging labels, if e.g. space and branding weren't an issue?> multiple recycling logos (where a product is sold in many global markets) 
<Q: Is there anything that you purposely avoid including on packaging labels?>  
<Q: What do you most want consumers to take away from the text on packaging labels? Is there any messaging that you feel isn't landing with consumers?> recycling information/labelling is confusing and brand owners are making things even more difficult by being 'ecomomical with the truth' when adding sustainability claims 
<Q: Do you have any other thoughts or comments you would like to share?>  
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